Atlas Identity

Design by OOF + Braga City Council   2022

The Atlas program was implemented by the municipality of Braga with the goal of promoting social inclusion through the participation of the inhabitants in cultural activities. Design by OOF developed the communication of this project based on a series of modules that together form the word ATLAS.

This fun game-inspired approach highlighted the ideas of community and transformation, resulting in an infinite variety of logos. The identity system was designed to communicate different types of events, allowing a quick identification with the Atlas project.

At the end of the program, we developed a publication that summarizes all artistic activities, with a grid defined by two lines representing latitude and longitude. In 2023, the municipality of Braga decided to adopt the ATLAS brand for its Education and Cultural Mediation program, thus consolidating the identity created by OOF.