Braga 25 Campaign

Design by OOF + Theatro Circo   2023

Fotografias Lais Pereira

Design by OOF has been collaborating, since 2018, on the project of Braga’s application to be the European Capital of Culture 2027. When the result was announced, Évora 27 was the chosen city. Aveiro, Braga, and Ponta Delgada received the titles of Portuguese Capital of Culture in 2024, 2025, and 2026, respectively.

With the reduction of the European scale to the national sphere, we began a reflection and reformulation of the project. To communicate this new phase of transformation and change, we prepared a multimedia campaign and reformulated the whole Braga 25 image.

“There’s always a plan B” was developed in collaboration with the communication team, using words beginning with the letter B associated with the city. The photography and video were inspired by these words, and several 3D “B” letters were developed to reinforce the new objectives.