Braga is one of the candidate cities to receive the title of European Capital of Culture in 2027. The application process, which OOF Design has been following since the beginning, requires the writing of a Bidbook that answers the 40 questions in the application form, in an A4 document with a 60-page limit.
Our proposal was based on the number 3 and its multiples (3, 6, 9, 12, 27, 60) for the development of grids, baseline, image proportions, and typographic hierarchies. To facilitate navigation for the jury, the document was organized into 6 chapters and we created some graphics to accentuate the hierarchies of content.
The document was designed for digital format, allowing easy reading even on a smartphone screen, but also to be printed in offset. In visual terms, the layout follows the visual identity of Braga‘27, with new details that meet the candidacy theme, now revealed.