Cutipol is the most internationally recognized Portuguese cutlery brand. With its factory in Guimarães and more than 60 years of history, Cutipol’s portfolio includes dozens of models with sophisticated designs and high-quality finishes, designed by José Joaquim Ribeiro, a member of the founding family and responsible for the brand’s creative direction.
Design by OOF was asked to redesign the Cutipol catalog, making it more practical to carry and easier to consult. Our approach was to reorganize the presentation of the products, which previously followed an alphabetical order based on the individual names of the models, into a structure divided by collections.
The new catalogs — Classic, Timeless and Colored — present all the models organized by aesthetic characteristics, allowing each customer to consult only the pieces they are really looking for. The compact format allows comfortable transportation for both customers and sales teams. The high-quality materials chosen for the catalogs reflect the essence and values of the Cutipol brand.