Creatour.pt is a multidisciplinary research project, based on a theoretical-practical approach to collaborative processes, which aims to develop sustainable creative tourism destinations in small cities and rural areas. It is a national project that includes four Portuguese regions - North, Center, Alentejo and Algarve.
The identity project started from exploring the ideas of the Creatour.pt DNA: network, creativity, tourism and culture which were associated with the concepts of map, territory, meetings and mixing. These concepts led us to the definition of a coherent and flexible identity program: the association of a Portuguese design typography, with symbols of cartographic origin, and a vivid and contrasting color coding.
The conjunction of the elements, defined by the design program, allowed the creation of a diversified system but, also, coherent and linked to each research project and sub-project. All supports follow the rules defined by the program, and several patterns and colors are available which, with a couple of clicks, make it possible to choose from different combinations to publicize workshops, events, open calls, congresses, etc.