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Our approach was to think of the digital agenda as a magazine, offering content developed specifically for the new platform. We structured the entire editorial organization of the project, with agenda sections, multimedia content for streaming, and a directory of artists, entities, and local spaces. Later we developed the website layout, based on neutral graphic solutions and with a color code that changes every month.
Organized in four large interconnected areas, the platform is aimed at several audiences. A Guimarães inhabitant will be able to attend a concert by the city's orchestra live, while a tourist will be able to buy tickets for a show. A local artist will be able to create his page and promote his portfolio abroad, while an international programmer may find in Guimarães a space to receive his show.