Reimaginar Website

Design by OOF + Guimarães 2012 European Capital of Culture   2012

Reimaginar Guimarães was an artistic project of the Guimarães 2012 European Capital of Culture dedicated to the conservation and dissemination of the Muralha Photography Collection, a centennial photographic collection of the city of Guimarães. In 2011 we were invited to join this project to develop several services: conservation, digitalization and archiving of the photographic collection; creation of the visual identity, project communication and website design; support in the design, communication and mounting of exhibitions; design of all editorial projects of the project.

For the visual identity, we sought to find a design and typography that could be transversal to the various photographic themes of the Collection, without interfering with them. The centennial images cross several decades of history and visual and typographic trends. With the suppression of the word “Guimarães” we tried to instigate the public to discover the collection and the places that the images reveal, a theme that the artistic project also worked on.

The project preserved, digitalized and archived more than 6,000 glass clichés, accessible on the Reimaginar Guimarães website, produced four exhibitions and catalogs (The Wall City, The Photographer Martins Sarmento, Revising the City, General Plan— Close-up), as well as carrying out several dissemination campaigns, conferences and parallel exhibitions, between October 2011 and January 2013.