Variações is a cultural program inspired by the life and work of the Portuguese musician and artist António Variações (1944–1984). The artistic project is part of the candidacy of the city of Braga for the European Capital of Culture in 2027.
The Variações program was distributed over four weekends and, for each of them, we assigned four different slogans, selected from different lyrics of his songs. The fluorescent colors, for the printed matter, are visual references to António Variações' artistic-kitsch universe.
The campaign with outdoors, printed matter, digital media, merchandising and other materials, reached thousands of people and involved more than 300 artists and about 2500 participants in cultural activities such as conversations, workshops, and concerts.