Vimágua is a public company with a mission of managing and exploring collection, treatment and distribution of public water systems in Guimarães and Vizela municipalities. Since the company seeks to assert itself through social and environmental responsibility projects, OOF Design has developed campaigns and products aimed at children and young people, through educational objects, thus seeking to instill concepts of environmental responsibility in the community.
For that, we choose a strong visual presence, achieved through the development of a strong and underlined communication approach. The introduction of a coherence of colors and illustration language allowed to create a transversal identity in the different pieces, both in the more traditional ones, as in the products and didactic objects.
Developed by OOF Design, these educational objects and games have proven to be fundamental for the incorporation of concepts of environmental responsibility with children and youth. In addition, the focus on these ages has allowed these values to be transmitted to a more adult and broader audience, something that a traditional communication campaign would hardly be able to achieve.