As part of the implementation of the cultural strategy Braga Cultura 2030, Design by OOF developed, for the municipality of Braga, the communication strategy for 2021 and 2022 editions of the Descentrar Festival. The festival is composed of a series of open-air concerts, new circus shows and guided tours to heritage sites, in locations outside Braga city center. The multi-media campaign was composed of several printed and digital elements, from the poster to the video, and sought to accentuate the diversity, richness and intensity of these decentralized locations.