As part of the implementation of the cultural strategy Braga Cultura 2030, OOF Design developed, for the Municipality of Braga, the communication strategy for Descentrar. This event is composed of a series of outdoor concerts, new circus shows, and guided tours to heritage sites, in locations outside the city center. The multi-media campaign was composed of multiple print and digital elements and sought to accentuate the diversity, richness and intensity of these decentralized locations.