DRCN Interactive tours

Design by OOF + Direção Regional de Cultura do Norte   2022

Património a Norte is a programming cycle promoted by the Direção Regional de Cultura do Norte, an agency of the Ministry of Culture that manages the national monuments in northern Portugal. Design by OOF developed the communication project for this program of events – the project can be seen here – as well as six interactive visits to each of the patrimonial spaces of this cycle.

For the creation of each of the tours, we were responsible for defining the route, developing the contents, graphic design, and production of the interactive support. The interactive tours can be accessed for free by visitors using any smartphone with internet access at any time of the year and are available in Portuguese and English.

Our approach was slightly different from the project in which we had already participated in 2018, developed for groups and lead by a guide. At this time, the interactive visit can be made autonomously by each visitor, following the guidelines of the virtual guide. Throughout the visit, several challenges are posed that encourage an individual reading of the artistic and intangible heritage, and, in the end, the application generates a custom surprise for each visitor.