A few days before the start of its official program, Braga 25 is consolidating its communication strategy with the launch of its quarterly program and new website, designed by OOF. Still based on the motto “Open Your Door” (see project), we conceived and designed these materials in close coordination with Braga 25’s communications team.
The new website and quarterly agenda, aligned with Braga 25’s visual identity, aim to focus on communicating the Program and its artistic projects. To this end, we developed hierarchies and clean graphic codes in order to strengthen Braga 25’s image, while trying not to overlap with the image of the artistic projects.
Only one typeface and a library of neutral colors are used for all the Program’s communication, in contrast to the vibrant color associated with each programming quarter. The graphic elements are clean and seek to be accessible to all audiences, with easy and intuitive navigation, although with details that humanize and distinguish them.